Money Is Not Your Most Valuable Asset

Did you know money is not your most valuable asset? In today’s post, I wanted to share how important something else is...

Everyone thinks money is so valuable, but in reality, it’s what you do with the money that’s valuable. Maybe a vacation with your family, or a donation to charity—both of those are examples of ways money can be an asset. However, it’s still not your most valuable one. Your most valuable asset is how you leverage your time.

Money comes and goes. It always leaves. But time? If you can figure out how to leverage your time properly, it will always be there.

The number one mistake I see practice owners making is doing everything themselves. They mismanage their time in that way. In the beginning, sure, you’ve got plenty of time. But once you’re busy, you have to do everything yourself. Cleaning the clinic, answering the phones, setting up emails, designing a website—the list goes on. If you’re totally overwhelmed with tasks that aren’t in your “zone of genius” (the ones you enjoy and are good at!), then you need to change your mindset.

When I look at the things I’m doing right now, which pieces can I hire someone else to do?

That’s the question you should be asking yourself. Your time is more valuable than the amount of money it will take to pay someone to answer your phones. Your time in your zone of genius—most likely, treating patients—is worth so much more than that.

For instance, I could clean my house in four hours, but I could also spend those four hours going out and earning $150, $500, even $10,000 an hour. Therefore, it’s worth it to me to spend $85 for someone else to come and do it. (Don’t worry, I still do my own dishes ;-D.)

Spend your time doing what you love and hire off the rest. Time is always more valuable than money, trust me.

If you’re looking for someone to help design your clinic’s website (something that may not be in your zone of genius), head here!

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