Here are a few common questions I am asked when coaching a business owner through marketing a Cash-Based PT Practice:
Why aren't people calling/emailing for an appointment?
Why won't "doctors" refer patients to me?
Who Do I ask for new patients?
There are lots of reasons people don't contact you for an appointment.
1) They don't understand
that not all physical therapy is the same.
2) They don't know that what you provide is a higher quality service or better value than what they get down the street.
3) They don't know you even exist.
Never wait for the phone to ring. Please don't ask for referrals. It's time to shift your mindset from waiting for others to send patients to you and to start providing something of value to your community.
Never wait for the phone to ring. Please don't ask for referrals. It's time to shift your mindset from waiting for others to send patients to you and to start providing something of value to your community.
Give to Get
You give your knowledge to others by creating educational programs and providing valuable resources such as newsletters and instructional videos. When you position yourself as the expert in your community by creating something of value that helps your "referral partners," potential patients will begin to seek out your advice and services when they need need help, are hurt or injured.Here are my Top 10 Strategies to Get New Patients.
1. Be Yourself. 'nuff said.
2. Get to know people - Be social. People who know, like and trust you (and know what you do) will tell others about you.
3. Workout with People - when you workout and exercise with a trainer, friends or in a group class, people around you will come to you for your knowledge, expertise and become patients. Walk the walk.
4. Get Results. When you get results faster than the alternative, patients will tell people about you and your practice.
5. Create an Awesome Website - Your website should be more than your online brochure. It should capture the attention of potential patients and show them how they will feel and what they will experience in your practice.
6. Make the Ask - Ask Your Patients to Refer their Family Friends and Co-Workers
7. Testimonials - Directly ask your patients for a testimonial. Most patients would love to write a testimonial for you, they just don't know you want one.
8. Create Amazing Content - Record YouTube videos with your phone, a tour of your clinic, an instructional video for your most popular home exercises, etc
9. Get Listed - Get your URL listed on as many free directories as possible, especially the APTA find a therapist directory
10. Get in bed with Google - Google is the #1 search engine in the world. You need to be easily found on Google and Google Maps
Implement just one of these tips each week for the next 10 weeks and you'll start to see the world around you change.
What have you been focusing on lately to get new patients to contact you for an appointment?
To your success!
-Aaron LeBauer PT, DPT, LMBT, RYT
*Interested in starting a cash-based practice? Get your Free CashPT Checklist Here.
*Interested in starting a cash-based practice? Get your Free CashPT Checklist Here.
Originally posted at LeBauerConsulting.com
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Interested in live cases where I apply this approach and integrate it with pain science, manual therapy, repeated motions, IASTM, with emphasis on patient education? Check out Modern Manual Therapy!
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Interested in live cases where I apply this approach and integrate it with pain science, manual therapy, repeated motions, IASTM, with emphasis on patient education? Check out Modern Manual Therapy!
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